Here is some information on Hockey Fights Cancer from NHL.com:
Hockey Fights Cancer is a component of the NHL's "Biggest Assist Happens off the Ice" campaign, the League's long-standing tradition of addressing important social issues in North America and around the world.
Hockey Fights Cancer is a joint initiative founded in December 1998 by the National Hockey League and the National Hockey League Players' Association to raise money and awareness for hockey's most important fight. It is supported by NHL Member Clubs, NHL Alumni, the NHL Officials' Association, Professional Hockey Trainers and Equipment Managers, corporate marketing partners, broadcast partners and fans throughout North America.
To date, more than $12 million has been raised to support national and local cancer research institutions, Children's Hospitals, player charities and local cancer organizations.
As you can see, it is a well supported initiative designed to raise money to support cancer research among other things. This year, The Blue Jackets are having a "Hockey Fights Cancer Night" on October 25th. They will be auctioning off purple jerseys, along with selling hats, shirts, and from the sounds of it, auctioning off Steve Mason's purple pads. I was able to check out the purple jerseys being auctioned at the last home game and they are sweet. Here's a picture to crank up your interest! (although let's not kid ourselves, @AlisonL is clearly the target of this photo..) Late Edit :: I am told that this jersey is spoken for.. Aka bid on all the other jerseys!! (this is in good humour, but AlisonL is very clearly the perfect person to own this specific Dorsett jersey)
This isn't a shameful plug, it's just one fan who can appreciate what they are trying to do. If I find myself at Nationwide during the HFC night, I am going to be hard pressed not to put down a bid on one of these bad boys, and I strongly encourage you to open your hearts and wallets to get some really fantastic looking swag and support what I believe to be an excellent initiative. I truly hope you do the same, and if you do, make sure to let me know!!
Carry the Flag!